Good Business
Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.
Podcasting since 2019 • 73 episodes
Good Business
Latest Episodes
How to decide where to put your energy | GB72
In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once?
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Season 1
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Episode 72
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14:16
The credibility conundrum | GB71
Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, ...
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Season 1
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Episode 71
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11:12
The case for enough | GB70
In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepren...
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Season 1
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Episode 70
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14:52
Why your offerings should reflect what's best for you | GB69
In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. Whil...
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Season 1
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Episode 69
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11:07
Working backwards to work forwards | GB68
Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows y...
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Season 1
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Episode 68
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19:59