Good Business
Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.
Episodes
75 episodes
What's your bread and butter? | GB74
In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to ...
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Season 1
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Episode 74
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9:56
Time to pivot? Oof. I know. | GB73
In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value...
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Season 1
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Episode 73
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27:38
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How to decide where to put your energy | GB72
In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once?
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Season 1
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Episode 72
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14:16
The credibility conundrum | GB71
Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, ...
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Season 1
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Episode 71
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11:12
The case for enough | GB70
In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepren...
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Season 1
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Episode 70
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14:52
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Why your offerings should reflect what's best for you | GB69
In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. Whil...
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Season 1
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Episode 69
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11:07
Working backwards to work forwards | GB68
Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows y...
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Season 1
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Episode 68
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19:59
Rage, rage against the dying of the light | GB67
Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking...
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Season 1
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Episode 67
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9:22
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Bad Idea Number Four: Everyone can own a business | GB66
This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes ...
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Season 1
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Episode 66
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12:41
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Why we need to put our best stuff out for free | GB65
In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity...
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Season 1
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Episode 65
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9:34
How to give feedback | GB64
I'm guessing you're here because you want to give feedback without being a jerk, right?Welcome back, listeners! In this episode, we address the delicate art of giving feedback. Building on our previous discussion on asking for and recei...
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Season 1
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Episode 64
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13:20
How to ask for and take feedback | GB63
Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the ad...
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Season 1
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Episode 63
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18:46
How to deal with business pauses | GB62
Dive into the realities of managing business amidst personal upheavals in this episode. Drawing from the Good Business Incubator community's experiences, we face balancing entrepreneurial demands and life's unpredictable events. Discover strate...
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Season 1
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Episode 62
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20:53
The problem with having excellent plans | GB61
Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen no...
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Season 1
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Episode 61
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7:41
When to stick and when to bail | GB60
In this 60th episode, we're diving into a crucial topic for entrepreneurs: knowing when to quit.This episode goes beyond the "stay positive" rhetoric. Host Illana is a pro-quitter and believes quitting strategically is essential for succ...
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Season 1
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Episode 60
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12:49
You might not need a VA after all | GB59
In this episode, we discuss the crucial first steps in hiring and why starting in the wrong place can lead to problems. We explore the difference between what you want and what you actually need, and how to avoid wasting time and energy in the ...
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Season 1
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Episode 59
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14:47
The most important 15 minutes of any client relationship | GB58
In this episode of The Good Business Podcast, Illana Burk discusses the significance of the first 15 minutes of a client meeting or call in setting the tone, establishing boundaries, and building trust. Learn how to effectively utilize those in...
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Season 1
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Episode 58
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21:11
Want better clients? Make more mistakes. | GB57
Today’s topic is all about mistakes. Why? Because we all make them and good business means managing the bad AND the good. People tell everyone they know when someone handles a mistake with elegance and class. But if you finish a project limp...
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Season 1
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Episode 57
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23:26
How to understand strengths and weaknesses | GB56
In this episode, Illana talks about what you can change and what you can't, what things are within your power and what are not, and how to deal with that. So that's our topic and we’re starting by talking about what is a SWOT analys...
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Season 1
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Episode 56
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9:27
The Gauntlet | GB55
How do you get through the toughest time in your business without quitting or going crazy?In this episode of The Good Business Podcast, host Illana Burk is back. She introduces the topic of the "Gauntlet," describing it as a stage in bu...
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Season 1
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Episode 55
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8:50
Asynchronous Income vs Passive Income | GB54
Asynchronous income. What IS that?! In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive ...
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Season 1
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Episode 54
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7:47
You don't have to be a commodity | GB53
How to know what you should commodify and what you shouldn't.In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I discuss what I mean by c...
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Season 1
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Episode 53
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10:26
Let's talk about ethical marketing | GB52
What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing?Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and ma...
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Season 1
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Episode 52
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22:48
Offer Design Part 5: Does your offer make the world better? | GB51
Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you're doing? And how do you think about it?In this episode, I talk about how to consider impact when it's...
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Season 1
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Episode 51
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8:56
What I do and why I do it | GB50
This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey.In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teachi...
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Season 1
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Episode 50
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18:36
